A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it will not be shared with other's sites or applications as it happens with a shared web hosting account. There are various uses for a dedicated IP - for instance, when an SSL certificate is needed in the event that you have a web-based store and you need to accept online payments or in the event that you have a login form and you would like the data which users submit to be encrypted. A dedicated IP address can also be used for other apps, such as a VoIP server, for instance. Moreover, it will give more credibility and protection to your Internet sites, since a network flood to a shared IP will not have any effect on your dedicated IP. If you host your sites with our company and you have your own web server, you shall be able to get one or several dedicated IP addresses with simply a couple of mouse clicks and to use them just in case you cannot use the IP that comes with the server.